 | | |  | | | | | | | | | | | MARKETING WEBINAR:
2011 Email Marketing Trends and Truths | | | Thursday, August 25, 2011
11:00 AM Pacific / 2:00 PM Eastern | | | | |  |  | | Shar VanBoskirk
Vice President,
Principal Analyst
Forrester Research, Inc. |  | | Tina Stewart
Senior Vice President, Marketing
Lyris, Inc. |  | | | | | | | | | Arguably, email is the most mature and most widely-used interactive marketing tool in use today. Forrester Research surveyed over 250 interactive U.S. marketers to get a pulse on how they currently employ this marketing stalwart.
Some of the findings are rather surprising. For example, although many email marketers expect email effectiveness to increase, they adopt email best practices only moderately - missing some great opportunities.
Join our guest speaker, Forrester’s Shar VanBoskirk, as she shares details and insights from the survey, and Lyris Senior VP of Marketing, Tina Stewart, who will provide best practice recommendations for getting the most from your email campaigns. | | | | | | | Learn best practices for:
• Welcome programs
• List cleansing and hygiene
• Preference centers
• Creating relevant content
• Leveraging analytics
• Supporting mobility
• Maximizing social campaigns | | | | | | | | | | | | | | | | | | | | | |
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